7 things absolutely killing your conversions
You are getting traffic, but the enquiries are not coming in.
Sound familiar?
Many business owners pour time and money into marketing, only to see visitors drop off without converting. It is frustrating, and often it is down to a handful of fixable mistakes.
Let us walk through seven of the most common conversion killers that could be costing you sales and leads every single day.
1. Slow website speed
First impressions matter, and nothing kills interest faster than a slow-loading site.
According to Google, 53% of mobile users abandon a site that takes more than 3 seconds to load.
Think about that. Over half your traffic could be gone before they even see what you offer.
Solution
- Compress large images
- Minimise scripts and plugins
- Invest in fast, reliable website hosting
- Use tools like Google PageSpeed Insights to test performance
Ask yourself: how long are your potential customers willing to wait?
2. Confusing navigation
If visitors cannot quickly find what they are looking for, they will leave.
Poorly organised menus, unclear page hierarchies, and broken links create friction, and friction kills conversions.
Solution
- Use a simple, intuitive layout
- Keep menus short and focused
- Make your contact and service pages easy to reach
Top tip: Watch recordings of real users navigating your site with tools like Hotjar or Microsoft Clarity.
3. Weak calls to action (CTAs)
“Click here” does not cut it anymore.
Your visitors need clear, action-driven instructions that spark urgency and guide their next step.
Examples of poor CTAs
- “Submit”