Climbing Wild Gardeners connects homeowners with vetted local gardeners and landscapers across the North West. The site sits at the intersection of local search intent and trust: people search by town and task, compare providers, and expect a credible brand behind the directory. The experience still has to feel like a considered web design surface, not a thin affiliate wrapper, so performance and clarity stay part of the SEO story.
Primed Pixels has focused on technical SEO, on-page SEO, and local coverage so growth shows up in Search Console and Analytics, not only in rankings on a single keyword. That matches how we run broader SEO programmes and local SEO for service businesses. When you want the full picture, our services page lays out how discovery, build, and measurement fit together.
The Challenge
A directory-style gardening brand competes with national lead-gen sites, one-person operators, and map packs at once. The challenge is not one page ranking: it is coverage across towns and services, clear crawl and index signals, and trust cues that match high-intent queries. Technical foundations have to be stable before content and links can compound.
Climbing Wild needed:
- Measurable organic growth in clicks and impressions, not vanity positions on a handful of terms.
- Stronger average position across the query set Google already associated with the site.
- Acquisition where it matters: organic search contributing a growing share of new users, not only direct and brand traffic.
The Work
We treated SEO as an ongoing programme: fix foundations, tighten relevance, then compound with content and off-site authority.
On-site SEO
Structural improvements, internal linking, and page-level optimisation sit at the core of on-page SEO: helping Google map areas, services, and intent without thin or duplicate patterns. Speed and mobile usability stay aligned with how real users search for gardeners on phones, which ties back to technical SEO and web performance expectations on modern stacks.
Local and topical relevance
Location and service landing patterns support town- and region-level discovery, consistent with a North West operating model and the breadth of services Climbing Wild promotes. That is the same local SEO playbook we use when area pages need to earn real visibility, not just exist in the sitemap.
Authority and editorial visibility
Alongside on-site work, the brand earned editorial coverage and links from recognised UK outlets, including The Express, The Sun, and Ideal Home. Those placements support trust for users and corroborating signals for search engines when earned in context, not as generic link schemes. They complement on-site work rather than replacing technical SEO or content depth.
What the data shows
Comparing the last three months in Google Search Console with the same period the previous year, the property shows a clear step change in year-on-year percentage terms:
- Clicks up about +120% YoY.
- Impressions up about +88% YoY.
- Average CTR up about +25% YoY (from 0.4% to 0.5%).
- Average position improved from about 47.8 to 27.3 (higher visibility on the same query set).
In Google Analytics 4, comparing the last 90 days to the prior year (January 11 through April 10), organic search new users rose about +85% YoY, with organic pulling ahead as a primary acquisition channel alongside direct.
The screenshots below show the underlying charts if you want to sanity-check volumes and ranges alongside these YoY comparisons.
Figures above come from the live reports shown in these exports; your own property may differ slightly depending on date range, filters, and data thresholds.
Why it matters
For a local services brand, sustained visibility and organic new-user growth reduce reliance on paid acquisition and reinforce the idea that Climbing Wild is the default place to find a gardener in its coverage area. The combination of clean site SEO, local relevance, and credible press is the same playbook we recommend when technical SEO and brand trust need to move together.
If you are planning something similar, start from SEO and local SEO, add on-page SEO where templates and copy need to carry intent, and use technical SEO to keep crawl and index behaviour honest as the site grows. Talk to us when you want that scoped for your property.
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