7 Conversion Rate Killers (And How To Fix Them)

7 Things Absolutely Killing Your Conversions

You’re getting traffic, but the enquiries aren’t coming in.

Sound familiar?

Many business owners pour time and money into marketing, only to see visitors drop off without converting. It’s frustrating—and often, it’s down to a handful of fixable mistakes.

Let’s walk through 7 of the most common conversion killers that could be costing you sales and leads every single day.

1. Slow Website Speed

First impressions matter—and nothing kills interest faster than a slow-loading site.

According to Google, 53% of mobile users abandon a site that takes more than 3 seconds to load.

Think about that. Over half your traffic could be gone before they even see what you offer.

Solution:

• Compress large images
• Minimise scripts and plugins
• Invest in fast, reliable hosting
• Use tools like Google PageSpeed Insights to test performance

Ask yourself: how long are your potential customers willing to wait?

2. Confusing Navigation

If visitors can’t quickly find what they’re looking for, they’ll leave.

Poorly organised menus, unclear page hierarchies, and broken links create friction—and friction kills conversions.

Solution:

• Use a simple, intuitive layout
• Keep menus short and focused
• Make your contact and service pages easily accessible

Top tip: Watch recordings of real users navigating your site with tools like Hotjar or Microsoft Clarity.

3. Weak Calls to Action (CTAs)

“Click here” doesn’t cut it anymore.

Your visitors need clear, action-driven instructions that spark urgency and guide their next step.

Examples of poor CTAs:

“Submit”

“More Info”

“Click Here”

Better alternatives:

“Get My Free Quote”

“Book Your Free Consultation”

“Download the Free Guide Now”

Make it clear what happens next. That builds trust.

4. Lack of Trust Signals

Would you hand over your details to a business that looks unprofessional or untrustworthy?

Probably not.

Many websites fail to show users they’re credible.

Trust killers include:

• No reviews or testimonials
• No business address or phone number
• Poor design or outdated layouts

Solution:

• Add genuine customer testimonials
• Include security badges and guarantees
• Display logos of partners or past clients
• Highlight certifications or accreditations

People buy from businesses they trust. What are you doing to earn that trust?

5. No Mobile Optimisation

Over 60% of website traffic comes from mobile devices.

Yet many businesses still only design for desktop.

If your mobile experience is clunky, hard to read, or slow—you’re losing a massive chunk of potential conversions.

Fix it by:

• Using responsive design
• Making CTAs easily clickable with thumbs
• Simplifying content for smaller screens

Don’t just check your site on a laptop—look at it on a phone.

6. Generic, Uncompelling Copy

If your copy sounds like everyone else’s, it won’t convert.

People want to know how you solve their specific problems. Not just what you do.

Poor copy often includes:

• Overused jargon
• Vague benefits
• No emotional connection

Instead, focus on:

• Talking directly to your audience’s pain points
• Highlighting clear outcomes
• Using testimonials and real-world results

Remember: People don’t buy features. They buy outcomes.

7. No Clear Value Proposition

What makes your business different?

If your homepage doesn’t answer that question in 5 seconds or less, you’re losing people.

A good value proposition should:

• Say what you offer
• Who it’s for
• Why it’s better than alternatives

Example:

“Affordable, done-for-you websites for small UK businesses. Fully optimised, mobile-ready, and built to convert.”

Simple. Clear. Direct.

Can your website say the same?

Final Thoughts

Conversion issues rarely come down to just one thing.

Often, it’s a mix of small problems adding up to a big loss.

The good news?

These issues are fixable.

Start by reviewing your site through the eyes of your ideal customer. Ask:

• Is it clear what I do?
• Can I trust this business?
• Is it easy to take the next step?

If the answer to any of those is “no”—you know where to start.

Need Help Turning Traffic Into Leads?

At Primed Pixels, we specialise in websites that don’t just look good—but convert.

Whether you need a full redesign or just some strategic tweaks, our team can help you get more from the traffic you’re already paying for.

Book a free strategy call today and let’s talk about turning clicks into customers.