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Starting a new business or launching a side hustle? Your brand identity matters — and it starts with a great logo. But not everyone has the time or budget for a professional designer.
Thankfully, AI logo generators are making branding more accessible than ever.
In this article, we’ll explore the 10 best AI logo generators that are either completely free or offer free downloads without watermarks. Whether you’re bootstrapping a start-up or testing branding ideas, these tools can save time and money.
Let’s dive in.
Best For: Beginners wanting full customisation and free, high-resolution downloads
Why we love it: Wix stands out for offering watermark-free logo downloads, an intuitive design process, and plenty of branding tools for small businesses.
Best For: Versatile design needs beyond just logos
Why we love it: Canva isn’t just a logo generator — it’s a complete design suite. Ideal if you want logos that match your entire brand identity.
Best For: Ecommerce startups and entrepreneurs
Why we love it: Hatchful provides logos you can use immediately across online stores and social channels — perfect for Shopify users and new eCommerce brands.
Best For: Advanced branding kits
Why we love it: If you’re ready to invest a little, Looka delivers exceptional quality logos and complete branding assets.
Best For: Businesses needing print-ready logos
Why we love it: Great for those who want high-resolution, scalable logos without hiring a designer.
Best For: Startups seeking more than just a logo
Why we love it: A smart pick if you’re planning to scale your business and want more than just a logo.
Best For: Agencies and freelancers wanting fast results
Why we love it: Quick and easy, Logomaster gives you a solid foundation to build your branding upon.
Best For: Hands-on creatives
Why we love it: You have total control — great if you have a vision and want to execute it your way.
Best For: Branding on a micro-budget
Why we love it: If you’re on the fence about hiring a designer, this is a smart in-between step.
Best For: Small businesses testing brand concepts
Why we love it: With a massive template library, DesignEvo helps you experiment with different branding styles without spending a penny.
Still wondering if an AI logo tool is right for you?
And let’s face it — not everyone has the budget for a professional designer when launching a business.
Not all “free” tools are truly free.
Watch for:
If you’re just starting out, AI logo generators offer the perfect balance between quality, affordability, and speed.
From completely free options like Wix and Canva, to affordable upgrades from Looka and Tailor Brands, there’s something for every budget.
Don’t let your lack of design skills hold you back — let AI do the heavy lifting so you can focus on building your brand.